Google AdWords is Google’s online advertising program. Through AdWords, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
- Google AdWords is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
- AdWords accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
- There’s no minimum spending commitment, and you set and control your own budget. You choose where your AdWords ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.
Phase one of developing a sound Google AdWords strategy is creating the right list of keywords for your business. We’ll need to understand your products or services and who you are targeting. We’ll then create a comprehensive list of keywords and recommend a budget.
Once we have your list of keywords and budget agreed it’s then straight into creating campaign for use in real enviroment. Campaign structure, organizing groups and keyword matches, proper and effective ads powered by smart A/B split testing, DKI and Call to Action are part of the methods we use.
Our Google Adwords Campaign enabled them to generate instant online business and gather the valuable data of customer behaviour. Using AdWords tracking and reporting tools, we constantly reviewed ad performance by individual keyword, tested landing pages and checked patterns daily. Based on a wide variety of generic and brand-based Google ad keywords, we consistently achieve clickthrough rates between one and 20 percent and conversions going from 10 to 18 percent.